Main -Timetable 05.11.2019 Masterclass 05.11.2019 09:15 - 09:25 Messenger Marketing - Das E-Mail Marketing der Zukunft? Oder noch viel besser? Martin Sinner , Moderator, Gründer von idealo View Details Location: Cologne, Germany 09:25 - 09:55 Strategy: News & Entwicklungen im Messenger-Markt Matthias Mehner , Chief Marketing Officer, MessengerPeople View Details Location: Hall 1, Building A , Golden Street , Southafrica 09:55 - 10:15 Messenger Marketing & Recht – Rechtskonforme Kommunikation über Whatsapp, Bots & Co Dr. Carsten Ulbricht , Rechtsanwalt, Menold Belzer Rechtsanwälte View Details Location: Cologne, Germany 10:15 - 10:25 Strategy Panel / Q&A MMC Q&A , View Details Location: Cologne, Germany 10:25 - 10:40 Kaffeepause MMC Kaffeepause , View Details Location: Hall 1, Building A , Golden Street , Southafrica 10:40 - 11:00 Die Whatsapp Newsletter API ist tot, was jetzt? Jan Brakebusch , Online Marketing Berater (vorher: Head of Online Marketing bei Liebscher & Bracht) | Marco Lauerwald , Head of Online Marketing, Urlaubsguru View Details Location: Cologne, Germany 11:00 - 11:20 Journey Management auf der WhatsApp Business API: wie Sie Ihre Touchpoints und User-Kontext mit WhatsApp verknüpfen Gerrit Rode , Founder & Managing Director, 360Dialog View Details Location: Cologne, Germany 11:20 - 11:40 Radio & Messenger? Das passt! Luis Eck , Digital Product- & Contentmanager, Dumont View Details Location: Cologne, Germany 11:40 - 12:05 Connecting through WhatsApp Conversations: Why a Messaging Strategy matters for your Business Kaspar Klippgen , Client Partner, Facebook View Details Location: Cologne, Germany 12:05 - 12:15 Whatsapp Panel / Q&A MMC Q&A , View Details Location: Cologne, Germany 12:15 - 13:15 Mittagspause MMC Mittagessen , View Details Location: Cologne, Germany 13:15 - 13:35 Facebook Messenger optimal im Funnel eingesetzt / Facebook Messenger E-Commerce Case Study Simon Mader , Co-Founder, Adbaker GmbH View Details Location: Cologne, Germany 13:35 - 13:55 Chatbots als Sales-Agent: Leadgenerierung und mehr Felix Schroeder , CEO & Co-Founder, chatchamp View Details Location: Cologne, Germany 13:55 - 14:15 Facebook Messenger im Multi-Channel optimal eingesetzt (460.000 EUR hochmargiger Umsatz in zwei Wochen) Marvin Schulz , Geschäftsführer, Marvin Schulz GmbH View Details Location: Cologne, Germany 14:15 - 14:25 Facebook Panel / Q&A MMC Q&A , View Details Location: Cologne, Germany 14:25 - 14:40 Kaffeepause MMC Kaffeepause , View Details Location: Cologne, Germany 14:40 - 15:00 WeChat - From a message to a store: How Chinese consumers experience shopping online and offline from and through mobile media channels. Enrico Plateo , Manager Europe, Tencent View Details Location: Cologne, Germany 15:00 - 15:20 Google RCS - Business Messaging: Meet Consumers Where They Are Hugo Somersham-Jones , Communications Products & Services Partnerships, Google View Details Location: Cologne, Germany 15:20 - 15:40 Geheimvortrag TBA , View Details Location: Cologne, Germany 15:40 - 15:50 Messenger Panel / Q&A MMC Q&A , View Details Location: Cologne, Germany 15:50 - 16:05 Kaffeepause MMC Kaffeepause , View Details Location: Cologne, Germany 16:05 - 16:25 Chatbots als Conversion Treiber @Udacity Olaf Erichsen , Managing Director Europe, Passage AI Inc. View Details Location: Cologne, Germany 16:25 - 16:45 E-Mails vs. Chabot: Ein 300 % höherer ROI im B2B Marketing durch Facebook Bots Lasse Krüger , Gründer von PMI Performance Marketing Institut, Performance Marketing Institut View Details Location: Cologne, Germany 16:45 - 17:05 Traffic-Generierung für Chatbots: Wie du erfolgreich Nutzer für deinen Chatbot akquirierst Christian Eckhardt , CEO & Co-Founder, Customlytics View Details Location: Cologne, Germany 17:05 - 17:25 Deeplinks & Chatbot-Unterstützung für Messenger - worauf muss ich achten, wie steige ich optimal in den Messenger-Dialog ein? Michelle Skodowski , COO, Botfriends View Details Location: Cologne, Germany 17:25 - 17:35 Chatbot Panel / Q&A MMC Q&A , View Details Location: Cologne, Germany 19:30 - 00:00 Abendessen + Networkingparty inklusive free drinks MMC Superpanel , View Details Location: Cologne, Germany 10:45 - 11:30 Masterclass: Dank MessengerPeople zum WhatsApp Profi! Matthias Mehner , Chief Marketing Officer, MessengerPeople View Details Location: Cologne, Germany 11:30 - 11:40 Pause MMC Kaffeepause , View Details Location: Cologne, Germany 11:40 - 12:25 Legal Masterclass Dr. Carsten Ulbricht , Rechtsanwalt, Menold Belzer Rechtsanwälte View Details Location: Cologne, Germany 12:25 - 13:10 Pause MMC Kaffeepause , View Details Location: Hall 1, Building A , Golden Street , Southafrica 13:10 - 13:55 Chatbot Canvas: Von der Idee zu einem erfolgreichen Chatbot Konzept. Michelle Skodowski , COO, Botfriends View Details Location: Cologne, Germany 13:55 - 14:05 Pause MMC Kaffeepause , View Details Location: Cologne, Germany 14:05 - 14:50 Masterclass: Whatsapp im CRM Gerrit Rode , Founder & Managing Director, 360Dialog View Details Location: Cologne, Germany 14:50 - 15:00 Pause MMC Kaffeepause , View Details Location: Cologne, Germany 15:00 - 15:45 Facebook & Lead Gen Masterclass Felix Schroeder , CEO & Co-Founder, chatchamp View Details Location: Cologne, Germany 15:45 - 15:55 Pause MMC Kaffeepause , View Details Location: Cologne, Germany 15:55 - 16:40 Manychat Masterclass Lasse Krüger , Gründer von PMI Performance Marketing Institut, Performance Marketing Institut View Details Location: Cologne, Germany
