Connecting through WhatsApp Conversations: Why a Messaging Strategy matters for your Business

Vortragsbeschreibung Kaspar Klippgen


In a mobile-first world customers expect a frictionless experience and want to communicate with brands across the customer journey. Messaging apps like WhatsApp have quickly become cornerstones of everyday communication and to tap into this opportunity, it‘s key to get your business ready for the next stage of CRM-Marketing. In this session you will learn about the three phases of Conversational Marketing using a Messaging Strategy on WhatsApp. You will learn how your business can communicate with customers at scale with the WhatsApp Business API and how to leverage Customer Service, Push Messaging and more.



11:30 – 11:55 Uhr